Giving Culture is a meaningful and unique corporate gift voucher program that helps support the long-term sustainability of Australia’s not-for-profit arts sector. We do that by offering gift vouchers that companies can use for their staff recognition and reward programs, or to give to the customers. Our vouchers can be redeemed for a range of packages that could potentially include subscriptions or memberships, classes, performances or cultural experiences, merchandise or artwork – or as a donation to the organisation of the voucher holder’s choice.
The key feature of our gift voucher program is that we pass 100% of the value of that voucher on redemption to our partner organisation, and there is no cost for not-for-profit organisations to participate in our program.
We establish exclusive partnerships with not-for-profit arts organisations (you can see our current partners here), working with them to create voucher packages aligned with our gold and silver voucher levels. Over the course of this partnership we regularly promote your upcoming events and news directly to our voucher holders and more broadly through our website and social media channels, extending the reach of your own marketing and promotional activities.
Giving Culture can help you reach a completely new demographic, because our vouchers often end up in the hands of someone who might not have been aware of your organisation, or had never previously engaged or participated in your field of the arts. Our program also complements existing corporate sponsorship or philanthropic support for the arts sector, or provides companies with a different way to support the arts – one that also engages with their people and customers.
You can find out more about how our program works for vouchers holders here or for companies’ staff reward and customer incentive programs here.
If you are interested in partnering with Giving Culture, we’d love to hear from you.